The aloha story

In Hawaii “Aloha” is a common word that is often used in hello/goodbyes, greetings or expressing love, but those who practice the spirit of Aloha know it has a profound and deeper meaning. To Hawaiians or locals who live in Hawaii understand, Aloha is a way of life that helps create and spread positive energy to others and the environment.

We wanted to create an engaging and dynamic brand that consumers can connect with across touch-points.