Background

The True School of Music aims to train the next generation of musicians, artists, producers, sound engineers, composers and DJs to feed the increasing demand for music within India’s burgeoning music scene. With Learn to Sing App they want to democratize access to music education (Curriculum and Practice) across India for Western, Hindustani and Carnatic music.

objective

The objectives were to increase student retention, reach a large diversified audience, engage with the student on day-to-day basis and convert a significant number of students as paid user.

approach

We created an intuitive gamified learning eco-system. We want the student to have the feeling of being guided by a personal singing teacher and of improving their singing skill little bit everyday .

Role

Using the Design thinking methodology, we conceptualized and implemented a fluid experience from user on-boarding, to day-to-day engagement and conversion touchpoints when it is necessary. It has been translated in UX & UI, custom design system / visual language and communication design for inAPP and external channels activities. It has been a successful project thanks to the deep collaboration between TSM Teachers, audio technology partner Sensibol and BHA Future Co.