Branding
Print Design
Nido is a continental fine dining venue in Bandra’s Union Park, catering to an up market, international clientele. The name Nido translates from the Italian as either ‘nest’ or ‘hangout’. Materials had to capture both senses of the name, while still appealing to the sensibilities of one of Mumbai’s priciest areas. Everything had to nod the natural world while remaining slick and urbane, had to capture the eye of a savvy client base while remaining playful and relaxed.
The design elements created by Bha Co drew on the farm-to-table aesthetic popularized first in California and New York to address the ‘nature’ element of the restaurant’s concept. Combining that with the simple, single-page menu format favored in traditional bistros to seamlessly fuse continental refinement and the expectations of an affluent Indian client base with the humble rusticity and playful warmth implied in the restaurant’s name.
AWARD: 2014 IN BOOK WINNER – KYOORIUS DESIGN AWARD
