Brand Identity Development
Communication Design and Collaterals
Rooted in the rich heritage of the family foundery in Tinchebray, Normandie, Poignées D’amour creates exceptional, handcrafted home hardware that sublimate our customers’ art of living.
Poignees d’Amour is dedicated to transforming spaces into experiences that celebrate the rich heritage of French Art-de-Vivre and artistic mastery. They aim to infuse the everyday with a pinch of beauty and emotional resonance.
For the Poignées D’amour project, we meticulously crafted a brand identity that embodies the spirit of French craftsmanship and artistry. The brand was imagined to reflect a blend of tradition and contemporary aesthetics.
Our approach was to encapsulate the essence of French Art-de-Vivre, drawing inspiration from a lineage that spans from Louis XIV to the Art Deco era. We ensured that every element of the brand from visual inspiration to product design echoed the opulence and elegance of French artistic heritage, while infusing modern functionality into each handcrafted piece.
By leveraging motifs from XVIII to mid XX century French Arts Decoratifs and architectural details, combined with classic typography and frames in a modern context, we have created a visual language that speaks of both heritage and innovation.
