Brand Universe Development
Weavers Studio transcends the realm of a mere luxury clothing brand. It is a movement with a noble mission of preserving the rich legacy of textiles that have traversed through the annals of time. The brand takes pride in its role as a catalyst for weaving communities, while also serving as a valuable repository of knowledge and inspiration for learners, creators, and curious individuals alike.
With its inception in the early 90s, Weavers Studio has set a firm foundation that will endure for decades to come.
Our approach centered around the concept of continuity, connecting Weavers Studio’s past, present, and future. By revisiting the brand’s 30-year journey, we crafted a narrative that reflects its roots in tradition while embracing future possibilities. Focusing on heritage, modern aesthetics, and sustainability, we built a brand universe that allows for growth without losing authenticity. This framework enables Weavers Studio to scale globally while staying true to its artisanal core.
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The foundation of the brand is built on the idea that tradition is not static; it is a thread that evolves and flows through time, connecting the past with the present, and guiding future growth. In their coming together the three brand pillars give a sense of continuity and this continuity defines Weavers Studio.
The identity is structured around the principle of continuity—open and free at both ends, interconnected within.
We weaved in the concept of continuity by ensuring that every touchpoint communicated the brand’s narrative of keeping heritage alive and relevant.
The communication strategy was to introduce Weavers Studio through the lens of a curator that the brand would collaborate with. Weavers Studio would communicate through the curator with both its own audience and the curators, building a community in the Weavers Universe.
