Brand Universe Touchpoint
Weavers Studio was initially known for its weaves. Over time, it gained a reputation as a luxury clothing brand that designs, produces and curates handmade textiles, clothing and
accessories which are organic, natural, and environmentally conscious. The brand draws deeply on its knowledge of the textile heritage of Bengal, as well as traditions from other parts of India such as Kutch. It also draws deeply from the heritage of South East Asia and Japan.
The challenge was to craft a cohesive brand universe that conveyed Weavers Studio’s ethos of craftsmanship, continuity, and sustainable luxury at every touchpoint. Each interaction had to embody the brand’s values while providing a premium experience.
Our approach centered on embedding consistency, authenticity, and storytelling throughout all touchpoints. This holistic approach was aimed to elevate both the customer experience and the brand’s market positioning.
The website serves three key segments—customers, businesses, and cultural enthusiasts—each with tailored spaces to meet their unique objectives.
We created a refined, engaging tone that invites audiences into the Weavers Studio universe, balancing promotion with storytelling.
We emphasised sustainability and craftsmanship, making sure every detail echoed the brand’s commitment to timeless luxury and eco-consciousness.
